Aerial view of a luxury resort community on the Kohala Coast with golf courses and Pacific Ocean
About Eileen

The story behind
the authority

Professional headshot of Eileen Lacerte, Kohala Coast Resort Living Authority
Eileen Lacerte holding the 2025 Better Homes and Gardens Technology Award trophy at the award ceremony
2025 Better Homes and Gardens Technology Award

Awarded the technology honor across all BHG offices worldwide.

Hawaii Business Top 100 Real Estate Hall of Fame
Hawaii Business Top 100 Real Estate Hall of Fame
2024 Hall of Fame Lifetime Achievement Award
2024 Hall of Fame Lifetime Achievement Award
Krem Institute AI Certified Agent
Krem Institute AI Certified Agent
Where It Started

An Air Force brat who learned to see potential in every property

I grew up as an Air Force brat, moving state to state, country to country, as my father, a sergeant with five kids, bought distressed homes, renovated them into something beautiful, and sold them before the family moved on.

Watching him transform the worst house in every new town planted the seed that never left me. He did not have a real estate license. He did not have a degree in architecture. He had an eye for potential, a willingness to do the work, and the conviction that every property had a better version of itself waiting to be revealed.

I brought that same instinct to the Kohala Coast 43 years ago. Only instead of distressed homes in small towns, I found myself on the most beautiful coastline in the Pacific, helping people create multi-generational legacy retreat properties in some of the most prestigious resort communities in the world.

Today I sell dreams in Hawaii. But the foundation was laid in those small-town renovations, one property at a time, watching my father turn the worst house on the block into something people were proud to call home.

The Full-Service Approach

I stage every listing before it ever goes live

Before a sign ever goes in the ground, I stage. Sometimes the right approach is minimal, letting the architecture and the ocean views do the talking. Sometimes a home needs something more dramatic, a complete reimagining of a room so buyers can see what the property can be, not just what it is. Either way, staging is never an afterthought for me. It is part of the full-service approach to presenting a home at its absolute best.

That is why I keep my own warehouse of staging furniture and design resources instead of pulling whatever a rental company happens to have on hand. Every piece is chosen for the calm, sophisticated Kohala Coast aesthetic my buyers expect. When a listing goes live, it is not just cleaned and photographed. It is showcased.

The instinct goes straight back to my father. He bought distressed homes, renovated them into something beautiful, and sold them as the family moved on. Watching him transform the worst house in every new town taught me to see what a home could become long before it got there. That same eye for potential, and that same willingness to do the work, is exactly what I bring to staging my listings today.

Living room staged with linen sofas, rattan furniture, and orchid accents for a Kohala Coast listing
Coming soon sign for an Eileen Lacerte listing being staged on the Kohala Coast
Same house, new dreams: staging a listing from the heart of the island.
To be the most trusted and knowledgeable advisor in Hawaii resort real estate, helping clients navigate not just the purchase, but every aspect of resort ownership with clarity, strategy, and aloha. And to lead the real estate industry into the AI era by proving that technology and genuine human expertise are not opposites, they are amplifiers.
Eileen's Mission
Credentials & Recognition

Four decades of authority,
backed by the numbers

Real Estate Broker License RB-18226 (Hawaii)
Broker-Owner, BHG Real Estate Island Lifestyle
43 years on the Kohala Coast
$500M+ in career sales
Sales agent for 5 resort developments at Mauna Kea and Mauna Lani
Nationally recognized AI educator for real estate
Certified AI REALTOR
Distinctive Collection by Better Homes and Gardens Real Estate
Hall of Fame Lifetime Achievement Award celebrating Eileen Lacerte's career

What I Tell Every Client

"I would rather lose a sale than have a client make a bad decision."

That is not a marketing line. After 43 years and $500 million in closed transactions, I have earned the right to tell the truth. My reputation is built on trust, and trust comes from saying what needs to be said, not what someone wants to hear.

As Featured In

Top Agent Magazine
Hawaii Edition

Eileen was selected for the cover of Top Agent Magazine's Hawaii Edition, recognizing her as one of the most influential and accomplished luxury real estate professionals in the state.

With 43 years on the Kohala Coast, $500M+ in career sales, and a reputation as the go-to advisor for complex resort ownership transactions, Eileen's selection reflects decades of trust earned with high-net-worth buyers, investors, and families seeking extraordinary properties on the Big Island.

Eileen Lacerte on the cover of Top Agent Magazine Hawaii Edition
Why Clients Choose Eileen

The difference between
an agent and an advisor

Resort Insider Knowledge

30+ years as the sales person for five new developments at Mauna Kea and Mauna Lani. I know these properties before they were built, and I know the communities they created.

Ownership Structure Expertise

Trusts, LLCs, reverse 1031 exchanges, cross-state tax planning. I coordinate with attorneys, CPAs, and wealth managers to protect your investment.

AI-Era Market Intelligence

Nationally recognized AI educator for real estate. I use cutting-edge technology to market luxury homes worldwide and deliver insights no other broker can match.

Honest, Direct Guidance

Known locally as "the Mayor," I serve with discretion, deep market intelligence, and the kind of straight talk that only comes from four decades of earned trust.

Ready to work with someone who has
seen every market cycle?

Let's have a conversation about your goals. No pressure, no sales pitch. Just 43 years of honest guidance.